Updated December 4th, 2017
One of the most depressing things for a new, excited blogger is to start publishing posts and nobody is there to read them. Talk about a high to low. It can leave you feeling like “I HAVE ALL THIS GREAT INFORMATION AND I PUT ALL THAT WORK INTO PUBLISHING IT AND THERE IS NOBODY TO READ IT!” Then follows the thoughts: is this worth it? Am I not up to snuff? Am I doing something wrong?
I don’t want that to happen to you!
The truth is, without marketing your content you have zilch chance of reaching your blogging ambitions if your goals include someone else reading your blog. Marketing also takes time. This is why I recommend you work on gaining followers before you even publish your first post!
When the New Blog went live, it had over 100 followers on the each of the main social media platforms, over 100 email subscribers, and over 300 visits to the blog the day it went live. It didn’t just happen by chance, it took a lot of work to gain followers and get people excited about the debut of the New Blog. But it was worth it! It can take months to gain the traction that she had with her first post.
Anyway, let me show you the process the owner of the New Blog used to get the followers she did before her blog went live.
Before you get started building your followers, you’ll need to complete the first 5 steps in my How to Start a blog Series. There are a lot of moving parts to starting a blog, make sure that you get my start a blog checklist.
1. Set up Social Media Accounts
You don’t have to be on all social media platforms, pick the ones you would like to focus on and start there. The big ones for bloggers are Facebook, Twitter, Pinterest, and Instagram.
Tips for setting up your new social media account
- Check out this post if you need help setting up business accounts on social platforms.
- Use the same profile pictures for all of your social media accounts.
- Create a cover picture on Twitter and Facebook that shows what type of blog you will be launching soon. Canva has templates for both of these cover pictures.
- Don’t add your URL or start connecting/advertising these social media accounts until you complete step number 2.
2. Create a Coming Soon Landing Page
Now that you’ve created social media accounts for your blog, you need to create a Coming Soon landing page for your site so that there is something for people to see when they come to your blog. Use Coming Soon Page and Maintenance Mode by SeedProd to create a landing page. There is a free option or the Pro option. I am all for saving money – especially since you’re just getting started, so we used the free option. You really don’t need the pro option.
To install the plugin go to Plugins > Add New > and then search Coming Soon Page SeedProd. Click install now. Now that you’ve installed the plugin, a new link will show up under the setting section of your WordPress dashboard. Let’s go through the set up for the plugin.
Setting up the coming soon landing page
Here is an example of what the coming soon landing page could look like when you are done:
Status – Choose to enable Coming Soon Mode
Page Settings – If you have a logo you can add it to the logo section but it is okay to leave it off. The headline is the title of the page, it will appear in larger fonts than the rest of the content on the page.
For the message, write a short blurb about your blog.
Here is what we included on the landing page:
- Blog Title
- Coming soon
- Brief summary of what the blog was about
- A call to action: Join me in…
- Option to subscribe via email and freebie
- Social media links
Make sure to add a way to collect email subscribers. You do not need to upgrade to the pro version of the plugin, just get the form code from your email service provider and paste it in the message box.
Header – we’ll get a favicon up later, for now just add a title and a sentence description of your blog.
This is where you can make it look prettier.
Background – Choose a background color or upload your own image. Images work well at 1600 x 1050
Content – this is where you can adjust the content width. By default, it is set at 600. This is fine or you can make it a little larger.
Text – choose the colors for varies text on the page: text, links, and headlines. Make the links stand out so that readers know they are links.
Now it’s time for the fun part.
3. Market your coming soon page.
Connecting with other bloggers is key to establishing yourself online – especially with blogs that compliment or write about the same things as you. Follow other bloggers in your industry and chat with them on social media. Share their stuff.
Tell friends and family members about your new blog and let them be your biggest fans and cheerleaders.
You are going to do great!
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How long should you promote your coming soon page?
The New Blog promoted her coming soon page for about 2 ½ weeks. There really isn’t a magic number for how long you should promote your coming soon page before you go live. You don’t want it to be too short that you don’t get as many followers as you could have, but you also don’t want it to be too long and have people completely forget about you by the time you’re ready to go live.
Bonus Tip: Have at least 2 weeks of posts in your drafts before you go live.
This will allow you to keep up with promoting yourself. For the first two weeks after going live, you should really focus on connecting with others and promoting your new blog and posts. If you have to worry about promoting and about writing new content, you’ll burn out quickly. New content is essential for building a following and keeping readers interested so keep the new content coming once you go live!