One of the first things you need do after setting up your blog is sign up for a Google Analytics account. Google Analytics is a powerful tool for bloggers.
A few of the things you can do with Google Analytics are: track who came to your blog, what they viewed, how long they were there, what search engine they used, if they were a referral from another site or if they came directly, and what page they left from.
These tools can be very helpful when trying to make your blog successful.You can better track what posts are bringing the most viewers and what post disinterest viewers and more by analyzing your analytics!
Anyway, enough riff raff.
Trust me, you want it. And It’s free!
Set up a Google Analytics Account
Go to http://www.google.com/analytics and create a Google account (if you don’t already have one) and confirm it through the email verification.
Now you will be able to sign in to Analytics. You should see a page similar to the snippet below. Click the sign up button and fill out the set up page.
Find your Google Analycis Tracking Code
When complete, Select Get Tracking ID at the bottom of the page. Here you will find your Tacking ID that is used behind the scenes to notify your specific Google analytics account of traffic to your webpage and your Tracking Code that executes this process. If you look you can see the tracking ID within the code.
Add Google Analytics Tracking Code to your blog’s header
Google recommends that you copy and paste this code and place it as the first item in your site’s <HEAD> section. Now we just need to find your header and footer script boxes.
If you are using a Genesis Theme (which I highly recommend) then you already have easy access to your header script box.
If you have a Genesis theme, scroll down to see your instructions.
If your theme does not have header and footer script boxes, you will need to install a plugin to help you access these areas without going into the back-end code of your site.
Add Google Analytics Tracking Code using a Header/Footer Plugin
First, you’ll need to download the Insert Headers and Footers Plugin from WP Beginner. To do so, head plugins > add new and search for it. Click install and then activate.
Next while still in your WordPress Dashboard navigate to Settings > Insert Header and Footer and then past the Google Analytics tracking code into the header box. Click save and you are done!
You will use this plugin (or your theme’s header/footer script box) for several other things like FB pixel tracking and Pinterest Rich Pins.
Add Google Analytics Tracking Code to your Blog – Using a Genesis Theme
If you use a Genesis theme, you don’t need to access the html file for your blog. First, select and copy the code in your tacking code box like Google advises. Then, sign in to your WordPress dashboard and navigate Genesis – Theme Settings and paste the code either in the header or footer. Hit save settings and you are done.
Check your Results
Sign back in to Analytics in a few days and check your reports under the reporting tab!