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  • Kristie Hill

How to set up Google Analytics

April 1, 2014

One of the first things you need do after setting up your blog is sign up for a Google Analytics account. Google Analytics is a powerful tool for bloggers.

A few of the things you can do with Google Analytics are: track who came to your blog, what they viewed, how long they were there, what search engine they used, if they were a referral from another site or if they came directly, and what page they left from.

These tools can be very helpful when trying to make your blog successful.You can better track what posts are bringing the most viewers and what post disinterest viewers and more by analyzing your analytics!

Anyway, enough riff raff.

Trust me, you want it. And It’s free!Start tracking your blog stats with Google Analytics. This tutorial shows you how to set up analytics on WordPress.

Set up a Google Analytics Account

Go to http://www.google.com/analytics and create a Google account (if you don’t already have one) and confirm it through the email verification.

Now you will be able to sign in to Analytics. You should see a page similar to the snippet below.  Click the sign up button and fill out the set up page.

Sign up for a google analytics account

Find your Google Analycis Tracking Code

When complete, Select Get Tracking ID at the bottom of the page. Here you will find your Tacking ID that is used behind the scenes to notify your specific Google analytics account of traffic to your webpage and your Tracking Code that executes this process. If you look you can see the tracking ID within the code.

Where to find google anaytics tracking code

Add Google Analytics Tracking Code to your blog’s header

Google recommends that you copy and paste this code and place it as the first item in your site’s <HEAD> section. Now we just need to find your header and footer script boxes.

If you are using a Genesis Theme (which I highly recommend) then you already have easy access to your header script box.

If you have a Genesis theme, scroll down to see your instructions.

If your theme does not have header and footer script boxes, you will need to install a plugin to help you access these areas without going into the back-end code of your site.

Add Google Analytics Tracking Code using a Header/Footer Plugin

First, you’ll need to download the Insert Headers and Footers Plugin from WP Beginner. To do so, head plugins > add new and search for it. Click install and then activate.

Next while still in your WordPress Dashboard navigate to Settings > Insert Header and Footer and then past the Google Analytics tracking code into the header box. Click save and you are done!

You will use this plugin (or your theme’s  header/footer script box) for several other things like FB pixel tracking and Pinterest Rich Pins.

Screenshot of header footer plugin for Google Analytics

Add Google Analytics Tracking Code to your Blog – Using a Genesis Theme

If you use a Genesis theme, you don’t need to access the html file for your blog. First, select and copy the code in your tacking code box like Google advises. Then, sign in to your WordPress dashboard and navigate Genesis – Theme Settings and paste the code either in the header or footer. Hit save settings and you are done.

put google analytics tracking code in Genesis theme settings

 

Check your Results

Sign back in to Analytics in a few days and check your reports under the reporting tab!

What’s Next? Eliminate yourself from your Analytics Results

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Filed Under: How to Start a Blog Tagged With: Google, Google Analytics, Start a blog, Traffic, WordPress Conversation: 18 Comments

About Devin

Hi. I'm the co-author, mentor, and business coach of this blog (aka, Kristie's husband) and I write every now and then, like once in a decade. Learn more about kristiehill.com here.

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Comments

  1. Jody says

    May 12, 2018 at 8:56 am

    Hello! I am loving your site, but really struggling with the analytics. I keep trying to follow your steps, but when it asks me to sign in, I sign in with my g suite account and then it takes me to g suite. I basically keep looping around

    Reply
    • Kristie Hill says

      May 15, 2018 at 6:48 am

      That sounds incredibly frustrating Jody. Can you try going in the other way. Log into your gsuite account first. Then head to https://analytics.google.com/analytics/web/#/

      Hopefully that helps you get Google Analytics set up on your site!

      Reply
  2. Jen Butler says

    July 18, 2017 at 3:01 pm

    Would you recommend pasting the text in the header/footer verses using a plug in like the monsterinsights one? Are there any pros/cons?

    Reply
    • Kristie Hill says

      July 20, 2017 at 6:50 am

      MonsterInsights is the best of the GA plugins to use if you go that option. People like using the plugin because it also gives stats while they are logged into their WP dashboard, instead of having to go to Google Analytics. There are not any official GA plugins, so know that MosnterInsights is a third party plugin.

      Another option if you don’t have a Genesis theme is the Insert Headers and Footers Plugin from WP beginner. It provides you header and footer boxes without having to code.

      I wouldn’t say one way is better than the other, just make sure to only do one way. Having it set up more than once can cause tracking problems.

      Reply
  3. Erhisere divine says

    June 4, 2017 at 11:01 am

    hi,thank you this was a very easy step to follow

    Reply
    • Kristie Hill says

      June 8, 2017 at 7:59 am

      I’m glad you were able to get your analytics set up!

      Reply
  4. lolobunny says

    December 28, 2015 at 5:26 pm

    Thank you!! This was so simple to follow. Greatly appreciated! 🙂

    Reply
  5. Niall McArdle says

    November 14, 2015 at 2:05 am

    Hi, thank you for this very simple explanation. I do have a question, though. I set up Google Analytics set up for my WordPress blog using the http url a while ago . I now went through the process again for the https url so I can do the same – except I don’t see the Editor tab at my Appearnce on the WordPress admin dashboard. So how/where do I paste the code?
    thanks

    Reply
  6. Kate says

    October 14, 2015 at 4:18 am

    Hello there! This is such a brilliantly simple and easy to follow tutorial I wanted to let you know I linked through to it from my latest post where I provide a free Google Analytics Dashboard for bloggers 🙂 Kate

    http://www.smallpaperthings.com/tracking-blog-progress-free-google-analytics-dashboard-for-bloggers/

    Reply
    • Kristie Hill says

      October 14, 2015 at 4:06 pm

      Awesome, Kate. Thanks for sharing my post (and a free dashboard!)

      Reply
  7. BritishMumUSA says

    March 5, 2015 at 2:36 pm

    This is why I love your blog, I wanted to know where I could go to see who was on my blog and how they got there. I haven’t figured that out yet, so if you can point me in that direction that would be brilliant, but in the mean time i DID DO THIS 🙂 YOU ROCK!!!!!! Love this blog!!!!

    Reply
    • Kristie Hill says

      October 7, 2015 at 7:44 am

      Thanks. You can check out this post to see how visitors got to your site.

      Reply

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