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  • Kristie Hill

How does Genesis improve SEO for bloggers?

May 21, 2014

When I was trying to decide on a premium theme for my blog, I read that the Genesis Framework was a good theme for SEO. I thought that was great, but what I didn’t know was HOW Genesis helped my SEO.

Not sure what SEO is? Read my SEO description for new bloggers.

There are a lot of ways that a Genesis theme helps improve your SEO, but today I just want to focus on how Genesis makes it easier for bloggers to improve their titles and meta descriptions. When you buy a Genesis theme, you are buying much more than a pretty blog design. The Genesis framework adds additional settings to your WordPress dashboard. These settings make it possible for you to improve your SEO without editing a single line of HTML.Genesis SEO settings make SEO easier

Genesis Sitewide SEO Settings

The screenshot below show a page dedicated to your sitewide SEO settings. You can get here by clicking Genesis – Theme Settings. If you want to read tips on how to set up this page I recommend reading: Genesis SEO Settings Guide by Brian Bourn of Bourn Creative Genesis SEO settings built into wordpress

SEO Settings for Pages and Posts

In addition to the sitewide SEO settings page, the Genesis Framework adds SEO settings for each page and post. To see the theme settings, open up a post (or create a new one) and then scroll down past the content box. This is what the SEO Settings look like for my Favicon post. SEO for blog posts Search engines use the document title and meta descriptions as the default information displayed in their search results. The better the description, the more likely people are to click on your link. This is how the document title and meta descriptions appear in Google: title and meta description in bing

Document Title

The document title is what shows up as the blue link in search results and is also the text that shows up in the browser tab. According to MOZ, Google usually displays about 50-60 characters. If you want the whole title to appear in search results, try to keep it below 60 characters. That’s another great feature of the Genesis SEO settings, it counts characters for you.

Document Meta Description

The meta description is the text that shows up underneath the title in search engines result. Most search engines only include two lines of text. Also, the keywords used in the search will be bold in the description. Most search engines display around 160 characters. You’ll notice in my Google search screen shot, that it was cut even shorter because they included the date the post was last updated. When writing your document meta descriptions make sure to write a short yet descriptive sentence about the blog post. Note: search engines can choose to display content other than your Document title and meta description based on what people search. For example, I searched “should I use a jpeg or png file for favicon” and it changed the description to this: title and meta description in google

Why can’t I just let my blog post title be the SEO title?

The HTML for your title is displayed in the Body, whereas the HTML for the document title and meta description are displayed in the Head (the Head is information not visually displayed in your browser and the Body is what you see on a web page). If you did not have a Genesis theme, or a SEO plugin, you would have to find the HTML file for each particular post and change the code so that the titles were search engine optimized. SEO in HTML

Use the SEO Settings

Just like I mentioned in my post on how to write a WordPress post, make sure you fill out the SEO settings for every post and page! The goal is for these titles and descriptions to have keywords that are related to your post content. Hopefully this will improve your blog being found in search engines. For additional help with writing titles and descriptions read: Review your page titles and snippets by Google

Helpful resources for Genesis SEO

An overview of the SEO settings, a video by StudioPress Genesis SEO Settings, by StudioPress Genesis Framework for WordPress

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Filed Under: SEO Tutorials Tagged With: Genesis, grow your blog traffic, SEO Conversation: 7 Comments

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Comments

  1. Duong Dang says

    May 19, 2017 at 3:02 am

    Hello

    I want to do-shortcode genesis seo post title and description but my shortcode not work.

    Pls help me with the right way.

    Thanks

    Reply
  2. Sarah says

    December 20, 2016 at 2:53 pm

    That Moz link looks a bit wonky? Did you add the url twice maybe?

    Otherwise, great post! Really like your Favicon article

    Reply
    • Kristie Hill says

      December 23, 2016 at 8:20 am

      Fixed, thank you for the heads up Sarah.

      Reply
  3. rupa kalidoss says

    August 4, 2016 at 9:36 am

    I am a travel blogger focusing on travelling with kids- I would like to get the Genesis framework, but do all child themes work the same?..is there a particular child theme that is better SEO optimized..i want to make sure I do my homework before I spend 100$..thanks so much!

    Reply
    • Kristie Hill says

      August 9, 2016 at 2:16 pm

      Hi Rupa, as far as child themes go, the only thing that would make them different as far as SEO is if they were poorly coded (slows down site). Just make sure to purchase a theme from a trusted source, like StudioPress, Restored316, or Pretty Darn Cute Designs.

      Reply
  4. Carlo says

    September 19, 2015 at 10:41 pm

    Although the Genesis SEO features are not the most powerful and do not try to be, they are simple and easy to use by beginners. Also, it’s not essential to enter a custom document title for every post (unless you want to) because one is automatically generated based on the post title and sometimes this is all you need.

    Reply
  5. Cloud Nine SEO says

    May 1, 2015 at 8:36 am

    To see the theme settings, open up a post (or create a new one) and then scroll down past the content box. This is what the SEO Settings look like for my Favicon post.

    Reply

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Kristie Hill

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