I’m sure you’ve read it in every post about elements every blog/website design should have: make sure to have a search bar. Are people actually using your search bar? What are they searching for? Knowing this information could be a game changer for your blog. Why? Without having to survey your readers, you know what kind of stuff they are looking for. You’ll know what type of content they expect to find on your site.
Today’s post is a quick tutorial on how to use Google Analytics to find what people are searching for using your search bar.
First, log in to your Google Analytics account. From the left hand panel navigate to Behavior > Site Content > All Pages
Now, in the search box (ha. using a search box to see what people search for) we are going to search for your blog’s default search result phrase.
In the last month, 76 people have used my search bar. (Which, did you know that my search button is one of my favorite features of my website? Try it out. Click the search link in the teal navigation.)
To get a better idea of the trends in people’s searches, set your analytics to display the last 3 months or so.
Alright, what can you do with this information?
Inspiration for posts
If people are looking for something on your blog that you don’t have a post for – post about that. Or, maybe you can add to an existing post to make it even better.
Change up navigation
If you notice a phrase or post that is getting searched for a TON, then maybe you should consider making it easy to find that post. Add it to your menu or in your sidebar.
Help finding your focus
Sometimes it is hard for us to know what we’re good at or what we should focus on. It can be easier to have others tell us. Based on the overall trends of what people search for, what are they expecting to find on your blog? What do they think you’ll have a post on?
Go check it out and come back and tell me what people are searching for using your search bar.