Facebook groups are all the rage right now. Bloggers and online entrepreneurs are using them to connect with peers and potential clients.
My Facebook feed and notifications now show more updates for the Facebook groups I’ve joined than it does my in-real-life friends. Which is kind of sad, but I guess that’s what Instagram is for.
I love chatting with other bloggers in these groups. One thing I’ve noticed though is that most people don’t have their Facebook profiles set up to benefit their blog/business in any way.
I frequently find myself enjoying a conversation and try to find the person’s website… and can’t.
I get it. When it comes to Facebook, I keep most of my personal information blocked to the public. Which is smart and safe.
However, since you are using Facebook groups to network with others, make sure you blog information is accessible to the Public.
What does your Facebook profile look like to people who aren’t your “friend”?
Most of the people you talk with in Facebook groups aren’t going to be your “friend”. At least, that’s how it is for me. (Unless you’re famous like Brain Gardner, and then I’ll accept your friend request because it makes me feel like a cool kid.).
So, let’s go see what your profile looks like to the people not lucky enough to be your Facebook friend.
Navigate to your profile, click the three dot icon, and then View As. This will show you what your profile looks like to the general public.
When you click on the About section, are there any visible connections to your blog or website? If not, fix it right now! Don’t let all your hard work networking on Facebook groups go to waste. Make it easy for the people you are chatting with on Facebook to check out your site.
Connect your personal Facebook profile to your blog/business.
There are three main things I recommend adding to the public Facebook profile: Your business Facebook page, your website, and your email address related to your website.
Add your Facebook page to personal profile.
To add your site’s Facebook page to your personal profile, you will need to add it to the list of places you worked. Yes, blogging is a job.
In your about section, click to edit your profile and then open up the Work and Education section. Under Company, start typing your blog’s name and your business Facebook page will automatically show up.
If you need help picking out a title for your position, check out Job titles for Bloggers.
Don’t forget to change the display settings to Public before click Save Changes.
Add your website and business email address to your Facebook profile.
If you want people to connect with you outside of Facebook groups, make sure to include an easy link to your website and email address. This is done through the Contact and Basic Info section of your about page.
Currently, this is what my personal Facebook profile looks like to the public:
As you can see, people I interact with in Facebook groups can easily find the link to my blog and my business Facebook page. They can also continue the conversation by reaching me at my blog email address. (They can also see my cover picture featuring my cute little two year old and my profile picture, which is currently a mushy one of my husband and me.)
Alright, go update your personal Facebook profile so you can actually use it as a networking tool! You never know when someone might want to find out more about you after seeing you participate in a Facebook group.
Here’s a list of all the Blogging related Facebook Groups I am currently a member of.
All Bloggers United
DYOB: Blog Beautiful
Female Creative Entrepreneurs
Grow Your Blog
International Bloggers Association
Peace, Love, and Pinterest
Seattle Bloggers Unite – This group and the one above are local groups. Look for one in your area!
Smart Passive Income Community
The Blog Loft
The SITS Girls Facebook Group