Hey, there blogger. What’s new? How’s your blogging growth coming? Have you been using Pinterest to grow your business?
I personally love Pinterest. It is such a valuable tool for growing an online business. When used right, Pinterest can increase your traffic and build an audience that knows and loves you. Here are six ways you can use Pinterest to help you grow your blog + biz.
Pin this post to your blogging or Pinterest tips board
There are affiliate links in this post.
1. Create images that work.
This week I was at a marketing conference, and Brad Spychalski from Pinterest was there. I had a chance to speak to him afterward and asked him what his number one Pinterest tip was. His answer: test images. Brad said that it is all about the Pin. A tiny percentage of people actually look at your whole profile or even the entire board so to really focus on your Pin image and find ones that convert. Need some help? Check out the current size recommendation for pins and how to create pin worthy graphics.
2. Grow your email list via Pinterest
We all know that an email list is essential, but how do you get new subscribers? Pinterest. Pinners love “freebies” and the Pins that show them how to get ’em. Create stellar images to advertise your content upgrade significant results. Chrissa has had huge success with her Pins that lead to posts with email sign ups.
3. Make money from Pinterest
Fact: I had a single Pin generate 2,000+ dollars a month for a consecutive year. When that year started, I only had 4,000 Pinterest followers. You can make money from Pinterest. Sometimes, in big ways. The moolah can come directly from Pinterest via affiliate links or by optimizing your high traffic Pinterest posts for a bigger impact.
4. Get smart about SEO and Pinterest
How did I do #3 you ask? By using the right keywords in a human way. When you use the right words in your titles, descriptions, and image names, you’ll increase your chances of showing up in Pinterest search results.
5. Promote Pins for extra exposure
Take advantage of promoting pins while they are still relatively inexpensive and not very many other bloggers are doing it yet. That little extra boost can put your pins in the right place for the right people.
6. Use Analytics to improve Pinterest marketing and blog content.
Analyze your Google Analytics to see what pins are performing the best for your site, what posts get the most action from Pinterest, what type of content Pinners like best, and what Pinners are doing when they get to your site.
Google Analytics can tell you so much about your Pinterest traffic, but it can be a bit overwhelming. I want to make it easier for you to analyze those Pinterest clicks – so that you can get the most out of Pinterest Traffic.
The Pinterest Dashboard for Google Analytics will help you learn:
- What pins are performing their best
- What posts get the most love from Pinterest
- What type of content your Pinterest audience likes best
There are also some bonus section in there to help you see how promoted pins are doing, if you’re getting traffic from Tailwind Tribes and if your social warfare buttons are working for you.
Get the dashboard and let’s figure out what your Pinterest traffic is doing for you.
Pinterest + Google Analytics
Get a custom Pinterest Dashboard for Google analytics. See all your Pinterest stats on one handy dandy page. Plus weekly tips to help you grow your audience and monthly Pinterest growth suggestions.
Jemma Wiltshire says
Thanks for the pointers! I feel like pinterest takes a bit to get going and gain traction but have included it in my marketing plan.
– Jemma | https://profitforpassion.com/
Amazing tips. I am using Pinterest for a quite long time. But I never thought that it can be used as a monetization method. Great.
I learned lots of things from this post and will follow your guidance to increase my email subscribers.
Thank you very much for the writing.
Lisa Kimrey says
Kristie, Thanks for the great tips! I can’t wait to talk to you in the Workshop! I’m signed up!
Kristie Hill says
Wahoo! I can’t wait for the workshops. See you in the Facebook group!!
Susan Velez says
These are some great tips for Pinterest. I’ve just started using Pinterest about 2.5 months ago. When I first started, I didn’t have a lot of my own content to share. So I was sharing other people content more.
Now that my blog is actually starting to grow and I have more of my own content to share, I am starting to see some results with Pinterest.
I haven’t taken the time to look at the Analytics because I am just starting to see some traffic from Pinterest. However, I am amazed at how quickly it is starting to become my number one traffic source.
Thanks for sharing these tips, I know that they will definitely help other people learn how to make the most of Pinterest to drive traffic to their blog.
The Pin Pinterest Workshops look fun.
Have a great day!
Kristie Hill says
Hi Susan! I’m happy to hear that Pinterest is starting to grow for you now that you have more content. I think you’ll love my Pinterest Google Analytics session during the workshop. I dive into what you should look at to grow even more with Pinterest.
Even though I consider myself to be a Pinterest expert, I still enjoy learning new tactics and tips to see how I can further my current strategies 🙂
i’m a constant pinterest learning curve, thanks for the tips (:
these are great tips for me – especially because I’ve been so good at other forms of social media but pinterest not so much – and I want to start so thank you!
Kristie Hill says
Definitely check out the Pinterest Workshops then, Hal. I think they’ll really help you ROCK the Pinterest thing.
Great tips especially about building email lists, which is what I am doing right now!