Hey, there blogger. What’s new? How’s your blogging growth coming? Have you been using Pinterest to grow your business?
I personally love Pinterest. It is such a valuable tool for growing an online business. When used right, Pinterest can increase your traffic and build an audience that knows and loves you. Here are six ways you can use Pinterest to help you grow your blog + biz.
There are affiliate links in this post.
1. Create images that work.
This week I was at a marketing conference, and Brad Spychalski from Pinterest was there. I had a chance to speak to him afterward and asked him what his number one Pinterest tip was. His answer: test images. Brad said that it is all about the Pin. A tiny percentage of people actually look at your whole profile or even the entire board so to really focus on your Pin image and find ones that convert. Need some help? Check out the current size recommendation for pins and how to create pin worthy graphics.
2. Grow your email list via Pinterest
We all know that an email list is essential, but how do you get new subscribers? Pinterest. Pinners love “freebies” and the Pins that show them how to get ’em. Create stellar images to advertise your content upgrade significant results. Chrissa has had huge success with her Pins that lead to posts with email sign ups.
3. Make money from Pinterest
Fact: I had a single Pin generate 2,000+ dollars a month for a consecutive year. When that year started, I only had 4,000 Pinterest followers. You can make money from Pinterest. Sometimes, in big ways. The moolah can come directly from Pinterest via affiliate links or by optimizing your high traffic Pinterest posts for a bigger impact.
4. Get smart about SEO and Pinterest
How did I do #3 you ask? By using the right keywords in a human way. When you use the right words in your titles, descriptions, and image names, you’ll increase your chances of showing up in Pinterest search results.
5. Promote Pins for extra exposure
Take advantage of promoting pins while they are still relatively inexpensive and not very many other bloggers are doing it yet. That little extra boost can put your pins in the right place for the right people.
6. Use Analytics to improve Pinterest marketing and blog content.
Analyze your Google Analytics to see what pins are performing the best for your site, what posts get the most action from Pinterest, what type of content Pinners like best, and what Pinners are doing when they get to your site.
Google Analytics can tell you so much about your Pinterest traffic, but it can be a bit overwhelming. I want to make it easier for you to analyze those Pinterest clicks – so that you can get the most out of Pinterest Traffic.
The Pinterest Dashboard for Google Analytics will help you learn:
- What pins are performing their best
- What posts get the most love from Pinterest
- What type of content your Pinterest audience likes best
There are also some bonus section in there to help you see how promoted pins are doing, if you’re getting traffic from Tailwind Tribes and if your social warfare buttons are working for you.
Get the dashboard and let’s figure out what your Pinterest traffic is doing for you.
Pinterest + Google Analytics
Get a custom Pinterest Dashboard for Google analytics. See all your Pinterest stats on one handy dandy page. Plus weekly tips to help you grow your audience and monthly Pinterest growth suggestions.