Heading tags are a valuable asset for blogs but many bloggers don’t take advantage of them.
For today’s post, I want you to pretend you’re sitting down in your middle school English classroom, learning about outlines. If you’re like me, English class in middle school was mostly me flirting with a boy who I later found out was my second cousin, once removed (it’s a long story for another day).
Are you in your seat yet? Dare I ask what was going in your classroom?
Let’s just recap how outlines work, just in case you were goofing off too. While you were passing notes back and forth, something like this picture was probably shown through the projector up on the chalk board:
Heading tags should work almost exactly like outlines. According to Google,
Heading tags are used to present structure on the page to users. There are six sizes of heading tags, beginning with
H1, the most important, and ending with
H6, the least important.
Heading tags help your readers understand the flow of your article and cue search engines of important content within the post.
How to use Heading tags in your blog articles
Use heading tags to break up the text through out your post and to give insight on what you are talking about. The H1 tag is generally used for the title of your blog article. Within your post, you should start with H2 tags. The heading above this paragraph is a H2 tag and the heading below this paragraph is a H3 tag.
How to change text to a heading tag in WordPress
To change text to a heading tag, highlight the text you wish to change and then click the down arrow next to Paragraph. Select the size of heading you wish to use.
How to customize heading tags
If you would like to change the color, font, or size of your headings head to the HTML editor. Within your style sheet (CSS) perform a search for H1. You’re looking for something like this:
Go a head and change the font and color to your liking. Just make sure it is still readable and not distracting. I’ve seen a lot of blogs that use fun colors and fonts for their heading tags
2 ways you shouldn’t use heading tags in your blog articles
Heading tags are great, but there are some reasons not to use them.
- As a style statement
- Long sections of text
Heading tags are not for styling
This is the most common mistake bloggers make with heading tags. Hate to break it to you, but it is best not to use them to make text bigger or bolder. Use the bold tag, italics, or define a new CSS rule to make text stand out. Heading tags should only be used for organizational purposes.
Heading tags are not for long paragraphs.
I think you probably get it by now. Avoid using heading tags for large bodies of text. Keep them down to 1 or 2 sentences.
I’d love to see how you use heading tags in your articles, leave a link below and I’ll check them out!
References: Google’s Search Engine Optimization Guide