Once again, I’m super excited to share my Power Pinner interview with you today. I’ve loved this series, have you? I think it is so interesting to see how others use Pinterest for their blogs/businesses. I especially love hearing their success stories. Misty of Frosted Events is sharing hers with us today. You’re going to be impressed.
Pinterest Profile: Frosted Events
What is your Pinterest Success Story?
I would say one of my favorite Pinterest Successes is not the pin that drives the most traffic, but a pin that caught some attention locally and created some incredible opportunities. I pinned a pic from my blog on how to create an American Girl life size doll box DIY. I had created an American Girl party and designed all these cute things for it and thought it would be nice to share so I added the design and details to my blog.
It was a very popular pin and got lots of repins, but it wasn’t one of my most repinned. But it did catch the eye of the American Girl Fashion Show and they asked me to join their team and style their events. Then a few months later I was hired as the event planner for a major blog conference, BlogU. They told me they had come across me through my viral Pinterest pin as well.
On average, what percentage of traffic to your blog comes from Pinterest.
Sixty percent of the traffic to frostedevents.com comes from Pinterest.
Share one tip for bloggers wanting to be a successful pinner like you.
My advice would be to think of your Pinterest account like it’s a magazine and you are the editor. Visualize what your cover would be, what the different headlines would be, what articles would be inside every month. Plan your Pinterest boards around that concept and always aim to keep it fresh and aesthetically cohesive.
My Pinterest is somewhere between Parenting, Real Simple and Elle. My boards are built on what women want to know to make their everyday lives prettier, happier and a little easier. Follow my boards and you’re gonna know what you should wear to work, crafts to keep the kids busy, what you should make for dinner, how to plan an awesome party and how you’re gonna decorate your house this Christmas. It’s a healthy round-up of ideas and inspiration, especially for moms.
Do you or have you ever promoted pins? Was it worth it?
I have not yet, but I have noticed that the promoted pins popping up are getting tons and tons of repins so I’m curious.
Do you change the descriptions of pins before you pin them?
If the pin does not reflect what I feel like the image represents and what information would be valuable to someone searching then I’ll change it to something more descriptive.
On average, how many times do you pin a day?
I pin around 50 to 70 times a day using a scheduling tool. Less than 5% of these are to my own site. I don’t like to over promote. I want my followers to click on my site because they like my style and my curation of pins as a whole. I want them to want to know more about me because they identify with the things I’m pinning and visit my blog to see what it’s all about.
Do you use a scheduling tool?
I use Tailwind and Ahalogy
When you publish a new post on your blog, what is your Pinterest routine/strategy for that post?
I’m a very visual person so I want my first blog post image to tell you all about what you’re gonna read, what you’re gonna get from this post. Great images are key to success on Pinterest, you need big, bright pics to get someone to click over. I use the best image I have as the featured image, or I’ll make a collage of all the ones I love. I usually add some text to so that it’s very clear what the post is about and grabs their attention.
Do you mostly repin or do you pin from the actual website more?
I do both. I have a few favorite sites that I love and pin from regularly as I’m reading through them. I use Pinterest as my main bookmarking tool so I know that if I’m reading through Bloglovin’ and find something I like it’s probably not on Pinterest yet, so I’ll save it to one of my boards. I also like to scroll through some of my favorite Pinners boards and see what they are pinning.
What does your Pinterest day look like?
Being a work from home mom I have to carefully set parameters around the time that I schedule for blogging, social media and working with brands. My toddler is in that wonderful stage where he’s curious about everything and so full of energy, I love it! I’m all mommy while he’s awake and we stay busy with day trips and little adventures.
I schedule most all of my Pinterest pins at night. Before he wakes up I browse online and save things I want to add to my scheduler later. I’ve recently started consulting with brands and bloggers who want to build up their Pinterest followers and create content that is pin-friendly. Part of my Pinterest day is taking calls, creating visuals to market products and services for clients, and curating boards that attract new followers.
More Pinterest goodness from Misty
I’m very passionate about Pinterest so this interview was fun for me. The whole reason I started blogging was so that I could share my designs and ideas as a party stylist and children’s party planner, as well as creativity from others I came across and loved. I feel like I was pinning before there ever was a Pinterest really, lol! So when I joined Pinterest I was ecstatic to find something that allowed me to bookmark my favorite things and curate a collection of inspiring ideas in an easy, visual way.
I’m so excited about how much Pinterest has grown and I think it will only get bigger as more people learn how to use it. Pinterest is amazing for bookmarking content, marketing your business and best of all sharing the things that inspire you. In that way it becomes an incredible teaching tool with the ability to curate information and create a resource for people to learn about anything they can imagine.
Takeaways for your Pinterest strategy
I loved hearing about how Misty uses Pinterest! Isn’t her success story awesome? Pinterest not only generates traffic to her blog, but helped big names recognize her. I think most of us focus so much on getting traffic from Pinterest that we forget that it is also an extension of our brand. Pinterest is also about exposure. Think of ways you can use Pinterest to network and get more exposure to your blog.
Another big takeaway from Misty is scheduling. I love that Misty uses scheduling tools to allow her to spend quality time with her little one during the day. Don’t let Pinterest take over your life. Take advantage of handy dandy Pinterest scheduling tools like Tailwind* (I use Tailwind myself, which is saying a lot because I’m very frugal and only spend money when it’s really worth it.)
*denotes affiliate links.2