Time is flying by like CRAZY. Not only do I have a one month old baby now, but the New Blog launched over a month ago. It’s time to share its stats and details from the first month!
The New Blog launched on August 10th, 2015. This post is documenting the blog from August 1oth – September 10th. I decided to give the author of the New Blog an alias name in order to make it easier for me to talk about her and her blog. From here on out I will refer to her as Jane and I will still refer to her blog as the New Blog.
A glance at being live for the first month.
Currently, Jane is posting 3 times a week on her blog. When she’s not creating new content for the blog, she’s busy promoting and networking! She’s quickly found that blogging is a lot of work.
Promotional and networking methods used this month
To promote her blog, she did all of the following:
- Participated in Facebook support threads.
- Participated in link up parties (here’s a great list of link ups, if you want to participate in some too!)
- She joined Facebook groups relating to her niche as pays attention to the discussions going on there. When people ask for suggestions or have questions relating to her content, she sends a reply and links to her own site.
As for networking (which doubles as promotion), she did the following:
- Commented on other people’s blogs on a regular basis
- Shared other blogger’s articles on the New Blog’s Facebook and Twitter accounts
- Retweet other blogger’s in her niche.
Other first month details
Jane was contacted by a sponsorship company asking her to apply to their network. Yes – they came to her. This was exciting news! For the marketing team to reach out to her, it means that the New blog is being recognized in the blogging world. The company has a minimum requirements for their bloggers: 6 months of blogging and 20k pageviews a month. Obviously, the New Blog hasn’t reached those numbers yet so she probably won’t get accepted, but that’s okay. I think it is awesome that the company perceived her as been bigger than she is. That’s a good track to be on. 🙂
As you’ll soon see in the traffic section of this post, the New Blog is already getting search traffic for terms relating to her main categories. Before Jane launched her blog, we made sure to setup a sitemap and submitted it to Google. This makes it easier for Google to find your awesome content. Go get yours set up and submitted too! She’s also doing a great job including meta titles and descriptions to all of her posts and alt tags on her images.
Jane was nominated for the infamous Liebster award. We both decided that it would be best not to participate in the Liebster award.
It sounds like a good idea since the purpose is to help you connect with other bloggers. However, we decided that it wasn’t in the best interest of the New Blog to participate though. Why? First, you’re telling people you’re a small or newer blog. We’ve worked so hard to have Jane’s blog seem like a pro blog from the start. Why would we want to crush that by participating in the Liebster award? Second, Jane felt it was important to only publish quality content on her blog that fit the within her focus. I think it was a good decision and don’t feel like she missed out on anything.
Traffic and Follower Report
Now for the part you’ve all been waiting for, the numbers.
Followers report after blogging for one month.
Before Going live
- Twitter – 111
- Pinterest – 541
- Facebook – 266
- Instagram – 200
- Bloglovin – 0
- Newsletter Subscribers – 122
- Twitter – 299 +188
- Pinterest – 672 +131
- Facebook – 347 +81
- Instagram – 388 +188
- Bloglovin – 39 +39
- Newsletter Subscribers – 150 +28
Traffic during the first month of blogging
Right now the New Blog peaks when there are new posts and drops down on days there isn’t new content. This is perfectly normal.
Top 10 Traffic Referrals
I wish Google Analytics would group the Facebook referrals together, because Facebook currently takes up 3 of the 10 referrals. I’m very happy with where her main referrals are coming from though. Proof that Facebook isn’t dead and that having an email list is important. Even though Jane’s list isn’t very big yet, it still accounts for 18.92% of her traffic. Can’t wait to see how that changes as we focus on her list this month.
Income and Expense Report
- Logo – $40. Jane had an Etsy designer come up with a logo for her. It turned out great. We added the logo to her blog and used the icon portion of her logo to create a favicon and to add a custom gravatar to commenters who do not have a gravatar of their own. It’s great branding. The logo was added to the blog shortly after Jane published her first articles.
No income to report yet, but hopefully soon!
Total blogging expenses so far: $209.35
Goals for the second month
- Set up a few banner ads and include affiliate links in some posts and start making the big bucks.
- Write a round up post featuring other bloggers.
- Create a freebie for newsletter subscribers and get more subscribers.
- Link to previous posts to encourage more interaction on the blog.
- Become a Yummly publisher. As a food blogger, this could really help boost her traffic.
Takeaways to apply to your blog.
Be weary of follow threads.
I mentioned that the New Blog participated in support threads in Facebook groups. These are a great way to spread your content and build a community around your blog. However, I would like to throw some caution out there about participating in follow or like threads.
I am always hesitant to participate in follow me and I’ll follow you on social media platforms. Why? You’ll most likely you end up with a whole bunch of followers that never actually interact with you. This is especially a big problem with Facebook’s algorithms. When you have a low percentage of people that respond to your post – Facebook will start showing your posts less in the news feed.
Also, brands and companies will pay attention to more than just the number of followers you have. They want to see if your followers interact and engage with you.
You want real followers. Quantity is great, but think quality as well.
Join groups related to your niche.
I’m not talking about blogging groups, but Facebook groups or forums that relate to the topics you write about. Jane is able to send people to her blog when someone else posts questions relating to her articles. Added Bonus: If you don’t have a post relating to the discussions going on in these groups, you can use the questions as ideas for upcoming posts on your blog.
Don’t wait until everything’s perfect to start.
You probably noticed that the New Blog launched without her logo. A lot of people will tell you it’s super important to have your branding in place before you get started. Here’s the thing though, nothing will ever be perfectly how you want it. So just start. You can perfect things as you go along.