I have the coolest door mat ever made. Check it out:
It was at our apartment when we moved in. We thought it was kind of funny and decided to keep it. The “Leave” door mat turned out to be a great conversation starter.
But, it’s not very inviting. Some people are offended and say something like “rude!” “Fine, I’ll leave”, etc. Most people think they’re at the wrong house because certainly Devin and I wouldn’t have a mat that said “Leave”. Once we talk to them about it, most people agree that it’s funny (are you sensing that Devin and I have an odd sense of humor? You might be right).
So although it is a great way to break the ice, and we think it is funny, it’s not saying, “Hi there! Come on in!”
I know what you’re thinking. What does this have to do with blogging? A lot actually.
There is a trend in the blogging world right now that I think is very similar to my leave mat. It could be a way to converse, but it’s not saying “come on in.” Let me give you a few examples:
This little box popped up on me the other day before I got to read the full blog article. It was small and only on the bottom of the page, so it was only slightly annoying.
Then the next day, this one popped up before I even got to see the blog.
This was the first time I visited the blog. I didn’t know anything about the blog but, I just knew that I was interested in the pin that led me to their site. Before I got the chance to check out their article they asked me to leave to like and view their Facebook page.
Getting social media followers is a very good thing. Giving your readers a way to connect socially is a very good thing. Bombarding them left and right with social media pop ups and widgets isn’t encouraging them to visit your blog and engage with you there.
Once they get to your facebook page they’ll see their other messages and notifications and instantly be gone. They’ll see some of the pins to your blog on your Pinterest page, but they’ll also see pins to every other blog you’ve pinned and quickly navigate away from your profile.
So what’s the big take away?
Invite your readers to follow and share on social media, but don’t bombard them so much that you’re just encouraging them to leave. You want them to explore and interact on your blog!