I’m so glad we got to hang out and learn at Craft + Commerce. I hope you’re excited to use Pinterest to experience more growth for your business!
This page includes a summary + action list based on our discussion, plus some other helpful resources! I’ll leave it up for a month or two for you to reference back to.
If you are brand new to Pinterest, sign up for my Pinterest 101 email series to help you get set up.
Put it into action!
Attending a workshop is great, but gets even better when you take action after it’s over. Pinterest is a powerful marketing platform that can generate thousands of clicks and help you grow your audience!
You just need to know how to wield it. Here are some of the things we discussed in our class together:
Know your audience + deliver epic content to them
Who are you writing for? When you know your audience: their pain points, dreams, desires, fears, hesitations, etc. you will be able to create and deliver valuable content. Valuable content is the key to growing your audience. When you serve your people, they will want to follow you.
Your content is the backbone to success on Pinterest.
- Remember – vertical Pins are best for Pinterest
- Use text for clarity, but keep it simple and catching
- Sell the benefits, who it’s for and what makes it unique
- Use clean and easy to read fonts
- Connect and resonate with your ideal Pinner
- Relevance matters
- Refer to the current Pinterest image size guide
Save to Pinterest
Boards and descriptions are what make Pinterest go round.
- Boards should have a distinct theme
- Have a board or two for each category your blog about
- Save to most relevant first and then spread out
When writing descriptions, use the following ideas:
- Who is the Pin for?
- What is your post a solution for? What might someone be searching for to find your Pin?
- Make it actionable
- Make it timeless
- Use a different description for different boards.
- Read how to auto-populate descriptions
Pinterest likes to see consistent pinning, so try to save something to Pinterest everyday. No magic number here.
BONUS: TRACK YOU PINTEREST PROGRESS
You are on your way to great Pinterest success! As you share your content on Pinterest, you’ll want to know how it is performing. That is where Google Analytics comes in. Google Analytics can tell you so much about your Pinterest traffic, but it can be a bit overwhelming. I want to make it easier for you to analyze those Pinterest clicks – so that you can get the most out of Pinterest Traffic.
Pinterest + Google Analytics
Get a custom Pinterest Dashboard for Google analytics. See all your Pinterest stats on one handy dandy page. Plus weekly tips to help you grow your audience and monthly Pinterest growth suggestions.