There are so many different types of blogs online these days, with different goals and purposes. This post is going to give an overview of the different types of blogs that exist. If you’re already blogging hopefully it will help you focus your content. If you’re wanting to start a blog, but struggling to identify what type of blog you want to write, hopefully, it gives you some good ideas!
At the very base, there are three main types of blogs:
Journal blogs used by people to record and remember their lives, sometimes share with extended family and friends
Content marketing blogs. The business is the main attraction and the company or entrepreneur blogs in order to attract new customer and clients.
Content Creation blogs. Content is the star of the show on these blogs. Bloggers create content that inspires, educates, or entertains their reader. I like to call this the business of blogging. The content is the business. Content comes in many forms: blog posts, video, pictures and graphics, podcasts, etc. There is content marketing involved here as well: the blog is frequently a sample so that readers can taste test your paid or opt-in content: emails, ebooks, books, guide, services, courses, etc.
I primarily work with content creators. This post is going to dive into the different topics content creators cover and which ones are the most common.
Common blog categories
Here’s a list of common categories that content creation blogs fit into. These are broad categories for blogs, I started with the categories suggested on Pinterest and Bloglovin and added a few that I thought should be in there.
- Adventure blogs
- Art blogs
- Baby blogs
- Beauty blogs
- Business blogs
- Craft blogs
- Decorating blogs
- Design blogs
- DIY blogs
- Education blogs
- Entertainment blogs
- Fashion blogs
- Film blogs
- Fitness blogs
- Food blogs
- Gaming blogs
- Health blogs
- Home decor blogs
- Humor blogs
- Lifestyle blogs
- Makeup blog
- Marketing blogs
- Men’s fashion blogs
- Mom blogs
- Money saving blogs
- Music blogs
- Outdoor blogs
- Parenting blogs
- Personal finance blogs
- Pet blogs
- Photography blogs
- Political blogs
- Relationships blogs
- Self-help blogs
- Sewing blog
- Sports blogs
- Tech blogs
- Travel blogs
- Wedding blogs
Back in 2014 I did a little keyword research to see what types of blogs people were searching for. It’s long overdue that I update the results. Last time, I used Google keyword Planner and this time I used a combination of SEMrush and Moz Explorer to find out what types of blogs are most popular.
I am not ranking different keywords that users might search for in relations to blog categories, this post is ranking searches when people are looking for specific blogs.
Before I show you the results, which type of blog do you think is the most popular? Drum roll, please…
And the winner of the most popular blog, according to searches is…
Let’s take a look at the rest of the numbers.
Most popular types of blogs, according to Google Searches
What do you think? The top five are about what I thought they would be,
Top 5 most popular blog topics
1. Fashion blogs – 18,100 searches a month
2. Food blogs – 12,100 searches a month
3. Travel blogs – 9,900 searches a month
4. Beauty blogs – 5,400 searches a month
5. Music blogs – 5,400 searches a month.
Music blogs did throw me off. I didn’t realize people read/write music blogs? Maybe I’m just not very cool? I think that number of music blog searches might not be as relevant to what we’re discussing. When I ran the search for music blogs, related searches had to do with people looking for places to submit their music to blogs. So if you’re a fitness blogger go ahead and say your blog is one of the top five most popular and we just will ignore music. Unless of course, you do blog about music, then – yay! people are searching for your blog.
I am not surprised to see food, fashion, travel, and beauty in the top five most popular blogs. Followed closely by fitness, fashion, and moms. These types of blogs pertain to peoples everyday lives. Naturally, people are searching for them!
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What does this mean for bloggers?
I love looking at search statistics. But, you can also put these statistics to work for you! If you haven’t started a blog yet, scroll down for some tips on what type of blogs you can start. If you’re already blogging, here’s what these numbers mean for you.
First, blogs are not dead. People are actively searching for blogs. They want to read your blog! Obviously, they are also searching for pain points you can help them solve and ideas you can inspire them with.
Second, it might be beneficial to add what type of blogger you are on your blog since people are searching for it. Good places could be your profile in your sidebar, in the author box at the end of your posts if you have one, your about page, or even your tagline. No need to overdo it, keep it simple.
Which type of blog do you write about? Drop me a note in the comments!
If you need ideas for blogs posts, I did a bunch of keyword research for every major season/holiday. Check out the Blog Post Ideas Year Guide.
Finding your blog topics
Now that you’ve gotten an idea on the types of blogs that are out there and which ones people are searching for, what will you write about? I can help with that! I created a worksheet to guide you through the process of selecting a blog topic that will be successful for you. It includes questions to help you narrow in possible blog topics, a brainstorming section to explore possibilities and how it might fan out, and the last section will help you know if the blog topics you want to write about will be successful.
Bonus: Niche Discovery Worksheet:Subscribe to my email newsletter to receive regular updates and tips about starting-growing your blog & get instant access to Niche Discovery Guide. This self guided quiz will help you narrow in on a blog niche and start the blog you’ve been dreaming about.