Last week I had the opportunity to go hear Kimberly Gauthier speak about blogging and her blog Keep the tail Wagging, at Google in Seattle. If you follow me on Twitter you might have seen this tweet,
— Kristie Hill (@blogambitions) February 5, 2015
I guess the movie The Internship gave me high expectations. There wasn’t a slide (I didn’t go in all the building though, so maybe?) or free food everywhere (which was a bummer, because I didn’t eat dinner before I went).
Kimberly’s presentation was wonderful though. She could be my blogging soul mate. Everything she said was spot on. I’m pretty sure that Jenn (my blogging friend I got to hang out with in the back row at another blogging seminar) was annoyed of my “mmmhmm’s” “yeps” and head nods.
Top 3 blogging lessons learned from Blogger, Kimberly Gauthier
Narrow in your niche
Kimberly talked about how important it is to narrow in on your niche. Her blog is now focused on primarily 3 topics: raw feeding, dog supplements, and raising littermates. Shortly after she decided to focus on these 3 things, Kimberly noticed her traffic skyrocketed and the monetization on her site boosted!
She did say that some lifestyle bloggers can get away with writing about everything under the moon, but only because they are very entertaining.
My blogging friend Margo wrote a post last week about why blogging about everything is limiting you. You should go read it. She also gives tips on how to find your niche.
Put yourself into your blog
Even though Kimberly has a very defined niche, she doesn’t let that stop her from being herself on her blog. She always includes personal stories and many of her blog posts are just about her dogs. She still blogs about her life, just focused in on a topic.
She also suggests letting people know who you are at the bottom of your posts. She does this with a signature, but you could also use an author box. I love it when blogs have author boxes. When I find an interesting article on social media and it is usually my first time visiting that blog, I always want to know more about the author. Having an author box makes it easy for new readers to connect with you after they’ve read your post.
My author box has a short bio with a link to my about page, as well as ways to connect with me socially.
Have a home page
Kimberly said that after she ditched the blog home page and set up a landing home page, brands started to take her more seriously. She went from being just a blog to an informational site. To quote her, “An informational site is a blog on steroids!”
Keep the Tail Wagging’s home page has 3 key sections:
The first row has links to important sections of her blog: subscribe, latest post, about feeding raw, and raising litter mates.
The second row displays her 3 most recent posts. This is the part that makes her home page dynamic – this section changes as she publishes new posts.
The third row is a big call to action: Get dog nutrition tips straight to your inbox.
When new visitors reach the home page of Keep the Tail Wagging, they automatically know what Kimberly writes about, what pages would be interesting/she finds important, and an encouragement to subscribe to her mailing list.
Overall, Kimberly’s discussion with Seattle bloggers was great! I love how passionate she is about her blog and that she shares her blogging experience with others. She even wrote an eBook titled Standing Out in a Popular Blogging Niche , where she shares everything that she did that first year of blogging.
Your turn: Have you narrowed in on your niche? What are your main topics? What is on your home page?