Yes, I said it. Blog comments are overrated. A while back, I surveyed bloggers about their biggest frustrations with blogging. The most common answers were related to comments:
I wish I got more blog comments”
“Very few visitors make comments, even if I ask a question prompting comments.”
“Hearing crickets instead of comments. :-(”
“Comments. I NEED comments so I can interact with the audience. I always leave a question at the end. With no results :(”
“I wish more people commented on my blog so I had some kind of validation all the time I spend writing my posts”
When I asked bloggers what they wanted non-bloggers to know about blogging, the most common answer was, “we love comments and want to hear from you!”
I am here to tell you to STOP judging your blog’s success based on how many comments you get.
Yes, it was so important that it needed to be bold. And yes, you should tweet that!
Here’s why you shouldn’t judge your blog’s success on the number of comments you receive.
For the most part, the only people that comment on blogs are bloggers. It’s true. Even on the big blogs. I’ve been following the big blogger’s comment threads lately (we’re talking 60,000 – 100,000 visits a day, 100’s of comments per post) and who comments? Taking a rough estimate, 95% are bloggers. I can tell because their names are hyper-linked to their blogs.
Why do they comment? Because they’ve read posts like this one, or, this one, or this one, or this one, or this one (you get the picture) that tell them to comment on blogs to get more traffic to their sites.
Think about it. If you weren’t a blogger, would you comment on a blog post you read? Pre-blog life, the only reason I commented on a blog was if I had a very specific question about the tutorial (usually on a cooking or sewing blog) or if I was required to comment for a super awesome giveaway.
Is there value in blog comments?
Yes, there is. The comment section of your blog can be a great way to meet people and engage with your readers. Commenting on blogs is a great way to start getting traffic to your site. Having people comment on your blog is exciting and validating. But I want you to know that it isn’t everything. You are still doing great things on your blog. You probably have more readers than you know, they just don’t comment. That’s okay.
“But I still want comments”
I know, so do I. I love blog comments (hint, hint). If you want more comments, do these things: Genuinely comment on more blogs, and ask engaging comments to give your readers something specific to respond to (other than, “great post!”). If you want to see how many non bloggers read your blog, host an awesome giveaway where the only entry requirement is for them to comment on your blog.
Yes, I’m being a little over dramatic saying blog comments are overrated. The big takeaway I want you to get from this post is to not let the number of comments, or lack thereof, determine the success of your blog.