Check out the recommended image size for Pinterest in 2018. The good news is, there isn’t just one size fits all! You can experiment with a few different sizes for you pin graphics.
UPDATED April 2nd, 2018 Over the past few months, Pinterest has been experimenting with different cut off sizes in the feed. They have officially announced a new cut off size! They are rolling out this update and you will start to notice your pins getting cut off! I’ve updated the post below to reflect this recent information. Read on.
Pinterest’s vertical aspect ratio guide says,
Pins are organized into columns, so vertical Pins take up more space and tend to stand out more on our platform. The ideal aspect ratio for a vertical Pin is 2:3—600px wide x 900px high.
Square images—600px wide x 600px high—can work well, too. Pins longer than 1260px high will get cut off, and people will only see the entirety of the Pin when they tap it for a closeup. Pinterest optimizes Pins that fit within these preferred aspect ratios.
Based on that information, here is the best image sizes for your pins.
Current Pinterest size recommendations:
- Smallest ratio 1:1 – 600 x 600
- Longest ratio 1:2.1 – 600 x 1260
- Optimum ratio: 2:3 – 600 x 900
To simplify things, you cold do the max at 1200 which is a ratio of 1:2 instead of 1:2.1.
Let’s dig in and talk about what size your pins should be now. (hint: it’s going to be different for everyone.)
Out of the mouth of Pinterest
Here are a few more supporting quotes directly from Pinterest (found in the Pinterest guides and blog) that tell how what size we should make our pins. Following these quotes, I’ll walk you through finding the right size for YOUR blog.
Pins are organized into columns, so vertical Pins take up more space and tend to stand out more. Don’t make Pins too long or they will get cut off. The ideal aspect ratio for a Pin is 2:3 (600px wide x 900px high). How to make great pins guide, August 14, 2016
Go for taller Pins. Vertically-oriented Pins look better on mobile screens. Best Practice Guide, June 20, 2016
Images that are at least 600 pixels wide will look best on Pinterest. Keep in mind that only images that are at least 100 x 200 (or 200 x 100) pixels are Pinnable. Best Practice Guide, June 20, 2016
We’ve seen that Pins with taller vertical aspect ratios perform better than horizontal Pins.Repurposing creative assests to create effective pinsJuly 25, 2016
Based on these recommendations from Pinterest the minimum size for images is a ratio of 2:3 (2 being the width of your image and 3 being the height of your image) and at least 600 pixels wide.
The maximum size recommendation is a ratio of 1:2.1. Anything longer than a 1:2.1 ratio will be cut off in the feed.
What size should I create my pins?
Anywhere between 600 x 600 pixel to 600 x 1260 pixels. 600 is just the minimum width for pins though. If you’d like to make your images the full width of your blog posts, you can! It is the ratio that is important here, not the actual pixels. (unless you go smaller than 600 px wide, then the quality isn’t high enough for Pinterest’s recommendation).
The first step is to find the max width of your content section (because pictures look great at full width!) and then create all of your pins to be that width with your desired height.
The first time I published this post I made you use your high school algebra skills and do some math. This time, I’ve embedded some handy dandy calculators for you to use.
Pinterest image size calculator
Minimum size, 2:3 ratio
(Note: if your blog content section is smaller than 600, you will want to make your images 600 pixels wide to follow Pinterest’s recommendation for a minimum size of 600px and upload them directly to Pinterest)
Maximum size, 1:2.1 ratio
Pins longer than this maximum size will display with an “expand pin” overlay on mobile devices.
If you want to do the math by hand or want to know the specifics on the ratios, you can use this section: If you’re good, continue to the bottom for more details.
Calculate the minimum height Pinterest recommends, a 2:3 ratio. 2=width and 3=height.
For our example, let’s say your blog content section is 660px wide. We need to cross multiply and divide in order to find the height the image should be.
Doing this math, the minimum recommended size for your blog would be 660px by 990px.
The largest size Pinterest recommends is a 1:2.1 ratio. Any longer than that and the image will get cut off in the Pinterest feed (but not on the board or actual pin).
The formula for this ratio is super easy. Your width x 2.1
The maximum recommended size for your blog would be 660px by 1,386 px.
Pin sizes can be anything in between
Don’t feel like you have to use the minimum or maximum height recommendations. Feel free to use any size in between those two!
Other questions regarding sizes on Pinterest
Want to create a long pin, but don’t want it in your blog post?
No worries, you can “hide” pins inside your post. When people click the pin it button they’ll show up. Learn how to hide your pins and still be on Google’s nice list.
What size should I make my board covers?
Great question, I have a detailed post on board covers. They’ve been changing a lot so I have a changelog going for them as well as my current recommendation.
What about pins that aren’t the recommended size?
I know that many of you are going to ask about pins that you’ve already created that are longer or shorter than the Pinterest recommended ratio range. While updating old post graphics can be a smart idea, don’t feel like you need to go and update all of them right now. Remember, this is just what Pinterest “recommends”. In the beginning most of my pins were 736px by 900px (shorter than the “ideal” 2:3 ratio) and they are still getting repined today – in fact 3 years later and one of them is still my most repinned image
Use your best judgement and make sure it looks good.
Go experiment with your pins and try different ratios.
Now that you now the magic formula for creating pins, go experiment with image sizes for you next posts. Don’t be afraid to use different heights for different images and posts. The goal is to stand out in the sea of images.
Let me know what size you decide to create your pins, I’d love to check them out.
I’ve made it easier for you to see if your Pinterest efforts are working for you. Use my Pinterest dashboard to find out which pins are sending you the most traffic, which posts perform the best. Analyze your insight and adjust accordingly!
Pinterest + Google Analytics
Get a custom Pinterest Dashboard for Google analytics. See all your Pinterest stats on one handy dandy page. Plus weekly tips to help you grow your audience and monthly Pinterest growth suggestions.